A SaaS site has a different SEO surface area from a brochure site. It has an app on a subdomain that should never be indexed, a pricing page that decides half your organic revenue, a features section that is usually one page when it should be twelve, and a trial flow at the end that quietly wastes every ranking you earn. This SaaS SEO audit checklist works through all of it, in the order it makes sense to look.
In short: A SaaS SEO audit covers rendering and app subdomain handling, pricing and feature page structure, funnel-stage keyword coverage, comparison and integration content, trial flow friction, review platform footprint, and AI search visibility. All 52 checks below can be run with free tools.
What do you need before you start?
Everything here runs on free tools, but two things gate the audit. Without verified Google Search Console access you cannot complete the keyword and indexation checks, which is a third of the value. Without knowing your own product's integration list and buyer personas, section 5 is guesswork.
| Tool | Used for | Cost |
|---|---|---|
| Google Search Console | Index coverage, queries by funnel stage, positions, links | Free, requires domain verification |
| PageSpeed Insights | Performance scores, Core Web Vitals, JavaScript bundle diagnostics | Free |
| Chrome DevTools | Raw source versus rendered DOM, network, device emulation | Free, built into Chrome |
| Screaming Frog SEO Spider | Crawl, status codes, titles, canonical tags, orphan detection | Free up to 500 URLs |
| Google Rich Results Test | Structured data validation and the rendered HTML Google produced | Free |
| Schema Markup Validator | Schema validation beyond Google's rich result types | Free |
| G2 and Capterra | Review volume, recency, category placement against competitors | Free to view |
| ChatGPT, Perplexity, Gemini | Whether the product is recommended in generated answers | Free tiers |
| Google Analytics 4 | Engagement rate and time on commercial pages, organic segment | Free, requires property access |
| SEOptimer | Quick crawl summary and domain strength reference | Free tier |
Open a spreadsheet first. Four columns: check number, finding, evidence, severity. Then pick the sample pages you will use throughout and do not change them: homepage, pricing page, one feature page, one integration or use-case page if either exists, the trial or demo page, and one blog post.
One SaaS-specific note before you start. Decide early whether the marketing site and the app live on the same host, a subdomain, or a separate domain, and write it down. Half the technical findings below depend on knowing which is which.
Section 1: How do you check technical SEO on a SaaS site?
The generic technical checks apply, but three things break more often on SaaS sites than anywhere else: client-side rendering, app subdomain handling, and the documentation subdomain.
1. Page speed, mobile and desktop
Run each sample page through PageSpeed Insights on both strategies. Record both Performance scores and judge on the mobile figure. Marketing sites built on React or Next.js frequently ship a JavaScript bundle sized for an application rather than a landing page, so check the "Reduce unused JavaScript" and "Reduce JavaScript execution time" diagnostics specifically.
Record: mobile and desktop score per page, plus unused JavaScript and execution time figures.
2. Core Web Vitals
From the same reports, record LCP, INP, and CLS. Use the field data at the top of the report, drawn from real Chrome users, in preference to the lab data below it. If there is no field section, the site lacks the traffic to appear in the Chrome UX Report; note that and treat the lab numbers as indicative. Pay particular attention to CLS on the pricing page, where a late-loading plan table shifts content at the exact moment somebody is deciding.
Thresholds: LCP at or under 2.5 seconds, INP at or under 200 milliseconds, CLS at or under 0.1.
Record: the three values per page, field or lab, and the Search Console Core Web Vitals status bands.
3. HTTPS and SSL certificate
Confirm HTTPS is enforced and that HTTP redirects in a single hop. Check the certificate issuer, coverage, and expiry via the padlock, then run the domain through SSL Labs. Check the app subdomain separately; it frequently has a different certificate and a different configuration from the marketing site.
Record: redirect behavior and hop count, certificate expiry and issuer for both marketing and app hosts, SSL Labs grade.
4. Mobile responsiveness of commercial pages
In DevTools device emulation at 390 by 844, load the pricing page, a feature page, and the trial page. Pricing tables are the usual failure: three or four plan columns that either overflow horizontally or collapse into an order that puts the wrong plan first. Check that plan comparison remains possible, that the trial CTA is reachable without pinch-zooming, and that form fields are usable.
Record: per commercial page, whether the layout holds, how the pricing table degrades, and screenshots of any breakage.
5. JavaScript rendering and content parity
This is the highest-value check on a SaaS site. Fetch the raw HTML for the homepage and a feature page, either through "View page source" or curl -s https://yourdomain.com/page. Then inspect the rendered DOM in DevTools Elements. Compare: is the H1 in the raw HTML? The body copy? The navigation links? The canonical and meta description? Confirm with the Rich Results Test, which shows the rendered HTML Google actually produced.
Record: for each of H1, body copy, navigation links, canonical, and meta tags, whether it appears in raw HTML, rendered DOM, or both.
6. Robots.txt and XML sitemap
Open yourdomain.com/robots.txt and read the whole file, then do the same for the app and docs subdomains, each of which has its own. Look for rules that block feature, integration, or pricing paths. Then open the sitemap, confirm it is valid XML, sample 15 to 20 URLs for 200 status and canonical form, and confirm no app or login URLs are listed.
Record: robots.txt contents per host, any rule affecting marketing pages, sitemap URL count, sampled URL failures, and any app URL found in the sitemap.
7. App subdomain handling
Establish where the application lives and what happens when a crawler reaches it. Request the app root and a logged-out dashboard URL and record the status code and any noindex directive. Then search site:app.yourdomain.com in Google and count the indexed results. Zero is the target. Anything above zero is login walls and empty states appearing in search under your brand.
Record: app host, status codes and robots directives for logged-out app URLs, and the site: indexed count.
8. Canonical tags and duplicate URLs
On each sample page, view the source and confirm a self-referencing absolute HTTPS canonical. Then test the SaaS-specific duplicate paths: the same page with a UTM parameter appended, with and without a trailing slash, and any page that exists under two routes (for example /features/reporting and /product/reporting). Each variant should carry the canonical of the original.
Record: per page, whether the canonical is present, self-referencing, and absolute; plus any duplicate route returning 200 with no canonical.
9. Structured data
Run the homepage, pricing page, and a feature page through the Rich Results Test and the Schema Markup Validator. Record which types are detected. For SaaS the relevant set is SoftwareApplication or Product, Organization, FAQPage where genuine Q and A exists, BreadcrumbList, and Article on blog content.
Record: types detected per page type, error and warning counts, and any commercial page with no structured data at all.
10. Indexation health
In Search Console, go to Indexing, then Pages. Record indexed and not-indexed totals, then open the reason breakdown. On SaaS sites the reasons that matter most are Crawled - currently not indexed on thin feature or integration pages, and Duplicate without user-selected canonical on parameterized URLs. Confirm that pricing, every feature page, and the trial page appear in the indexed set.
Record: indexed and not-indexed counts, the full reason breakdown, and the index status of every commercial page individually.
Section 2: How do you check on-page SEO across the funnel?
SaaS on-page problems are rarely about tags being missing. They are about pages that read as brand positioning when the query behind them is a product search.
11. Title tags
Export the title column from your crawl. Check for missing and duplicate titles first, then read them. The two SaaS-specific failures are feature pages titled "{Product} | Features" rather than naming the capability, and a pricing page whose title does not contain the word "pricing", which is the exact term people search.
Record: missing and duplicate titles, every feature page title that does not name its feature, and whether the pricing title contains "pricing".
12. Meta descriptions
Export the descriptions and check the commercial pages only. Google rewrites the majority of meta descriptions and the tag is not a ranking factor, so this is a click-through exercise, not a site-wide project. Write them properly for pricing, trial, comparison, and top feature pages, where the description functions as ad copy for a decision-stage searcher.
Record: missing or duplicated descriptions on commercial pages, and whether each says something specific rather than restating the brand tagline.
13. Heading structure
Check each sample page has exactly one H1, that headings descend in order, and that the H2s read as an outline. On feature pages, the H2s should name capabilities, not stages of a story; "Real-time reporting" is a heading, "How it works" is a placeholder. On the pricing page, plan names should sit in headings rather than in styled divs.
Record: pages with no H1 or multiple H1s, hierarchy breaks, and the H2 outline for each commercial page.
14. Homepage positioning and the H1
Read the homepage H1 on its own and ask what category of software it describes. "Work better, together" describes nothing. "Project management software for remote teams" describes a category, a use case, and a buyer. Then check whether the ideal customer is named anywhere above the fold. This is the check that most often explains why a product ranks for its brand name and nothing else.
Record: the exact H1 text, whether it contains a category term, and whether the target customer is named above the fold.
15. Pricing page SEO
Confirm the pricing page exists, returns 200, and is not noindex. Check the title and H1 for the word "pricing". Then check whether prices are actually published as text, or hidden behind "Contact sales" or locked inside an image. Published pricing ranks for a decision-stage query and gets quoted by AI answers; hidden pricing forfeits both.
Record: indexability, title and H1 wording, whether prices are plain text, plan names present, and whether an FAQ block exists.
16. Feature page architecture
Map how features are presented. Does each core capability have its own URL, its own title, its own H1, and body copy describing it, or are twelve features listed on a single /features page? One page cannot rank for twelve distinct capability queries. Count how many features the product has and how many have a dedicated indexable page.
Record: total core features, number with a dedicated URL, and the list of features with no page of their own.
17. Content depth on commercial pages
Read the feature and use-case pages as a buyer evaluating three products in a browser with three tabs open. Ask whether the page explains what the feature does, who it is for, what it replaces, and what its limits are. Marketing copy that says "powerful", "flexible", and "intuitive" without a single specific is the finding. Word count is a symptom here, not a target.
Record: per commercial page, a one-line completeness judgement and the questions it fails to answer.
18. Internal linking
In the crawl, check the inlink count for pricing, each feature page, and the trial page. Then check the direction of flow: do blog posts link to the feature pages they are topically about, or do they all link to the homepage? Do feature pages link to each other and to the trial? Run the orphan report to find feature or integration pages nothing points at.
Record: inlink counts for commercial pages, whether blog content links to features, and the orphan list.
If working through this on your own product is more time than you want to spend, a SaaS SEO audit covers the same ground and arrives prioritized.
Section 3: How do you check funnel keyword coverage?
SaaS buyers move through three distinct search modes, and most products are visible in only one of them. This section establishes which.
19. Funnel stage keyword coverage
In Search Console, go to Performance, Search results, set the range to three months, and export all queries. Then bucket them into three groups: awareness ("{category} software", "how to {outcome}"), consideration ("best {category} tools", "{product} vs {competitor}", "{competitor} alternatives"), and decision ("{product} pricing", "{product} review", "{product} free trial"). Count clicks per bucket.
Record: clicks and impressions per funnel stage, and which stage is thinnest.
20. Comparison and "best of" visibility
Search "best {category} software", "{product} vs {top competitor}", and "{top competitor} alternatives" in an incognito window. Record what ranks: your pages, competitor pages, or review platforms and listicles. Then check whether your site has a page targeting each of those query shapes at all. Most products discover here that they have no comparison content and are ceding the highest-intent queries in the category entirely.
Record: per query, the top five results, and whether you have a page targeting it.
21. Ranking keywords overview
Back in the Performance report, sort by impressions and read the top 20 queries. Count how many are non-branded and how many of those sit on page one. This is the plainest measure of whether search is acquiring anybody new.
Record: total clicks, the top 20 queries with position and CTR, and the count of non-branded page-one queries.
22. Branded versus non-branded split
Filter queries containing the brand name and record clicks, then invert the filter and record clicks again. Calculate the split. For a SaaS product a heavily branded profile usually means search is functioning as a login shortcut for existing users rather than as an acquisition channel.
Record: branded clicks, non-branded clicks, and the percentage split.
23. Keyword mapping and cannibalization
List your key pages and, for each, write down the single query it is meant to win. Then look for collisions: two feature pages targeting the same capability term, a blog post competing with the feature page it should be feeding, a use-case page overlapping a feature page. Confirm in the Search Console Pages tab, filtering by query to see which URL Google actually chose.
Record: the page-to-query map, every collision, and which URL Google currently ranks for each contested query.
24. Keyword placement
For each commercial page, check whether its intended query appears in the title, the H1, the first paragraph, and at least one H2. This is a coverage check, not a density calculation; density targets stopped meaning anything years ago. What you are looking for is a page that never plainly says what it is.
Record: per commercial page, the intended query and which of the four positions it occupies.
25. Search intent alignment
Take your top 10 non-branded queries and search each in an incognito window. Note the dominant result format: product pages, guides, listicles, review platforms, or Reddit threads. Compare with the page type you have pointed at that query. A feature page competing in a results set made entirely of listicles will not win by being improved; it needs different content pointed at the query.
Record: per query, the dominant format, your page type, and whether they match.
Section 4: How do you check the trial and demo pages?
Three checks on the pages where organic traffic either becomes revenue or does not.
26. Trial, demo, or signup page SEO
Identify the primary conversion page and confirm it returns 200 and is not noindex. Check whether it targets a query at all; "{product} free trial" and "{product} demo" are real searches with real volume. Read the page as somebody who arrived cold from Google rather than from a nurture email, and ask whether it explains what happens after they click.
Record: indexability, title and H1, whether the offer is stated plainly, and what the page assumes the visitor already knows.
27. Trust signals on conversion pages
Count the trust signals on the pricing and trial pages: customer logos, named testimonials, G2 or Capterra badges with a real rating, security and compliance marks such as SOC 2 or GDPR, "no credit card required", and any guarantee. Organic visitors arrive without the warm-up of an ad sequence or a sales call, so these pages carry more of the persuasion load than the team usually assumes.
Record: the trust signals present on each conversion page, and which of the categories above are absent.
28. CTA clarity and conversion architecture
On each key page, identify the single primary action, check it appears above the fold, and read the button text. Then count competing actions. A feature page offering "Start free trial", "Book a demo", "Download the guide", and "Talk to sales" in the same viewport is offering nothing. Check that the action matches the funnel stage: blog posts should not lead with "Talk to sales".
Record: per page, the primary action, its exact button text, its position, and the number of competing actions.
Section 5: How do you check feature, integration and programmatic pages?
This is where most SaaS products have the largest untouched keyword surface, and it is usually a structural problem rather than a content problem.
29. Integration pages
List every tool your product integrates with. Then check how those integrations are presented: individual pages with their own URL, title, H1, and explanatory copy, or a single /integrations grid of logos. Search "{your product} {integration name}" for three or four of the larger integrations and see whether anything of yours ranks. These queries come from users of the other tool who are actively checking whether you fit their stack.
Record: total integrations, number with a dedicated indexable page, and ranking status for three sampled integration queries.
30. Use case and persona pages
Check whether the site has pages targeting specific buyer types or scenarios: "/for-agencies", "/for-remote-teams", "{category} software for {industry}". Confirm they are genuinely differentiated rather than the homepage with one word swapped, and that they link to the relevant feature pages. Note which of your two or three main personas have no page at all.
Record: existing use-case and persona pages, how differentiated each is, and the personas with no page.
31. Programmatic SEO opportunity
Inventory the repeatable data the product owns: integrations, supported industries, job roles, templates, locations, supported file types. For two or three of these categories, search a sample combination and check whether autocomplete suggests it and whether competitors have built pages for it. Then confirm whether your stack can generate templated pages at all, because a validated opportunity you cannot build is not an opportunity this quarter.
Record: data categories owned, evidence of demand per category, competitor precedent, and whether the CMS supports templated generation.
Section 6: How do you check content and competitors?
Seven checks that place the product against the sites actually occupying its results.
32. Blog and content hub
Confirm a blog or resource hub exists, count published posts, and note the date of the most recent one. Then check the direction of the links: does blog content point at the feature pages it relates to, or does every post end at the homepage? An abandoned blog is a weaker signal than no blog, because the last-updated date is visible.
Record: post count, last publish date, publishing frequency over the last six months, and whether posts link to product pages.
33. Content gap against competitors
Search 10 to 15 of your target non-branded queries manually and record who ranks. Where a competitor ranks and you are absent, open their page and classify it: guide, comparison, integration page, use-case page, glossary entry, template. The gap is usually a content format you have not built rather than a keyword you have not targeted.
Record: query-by-query rankings, and the content formats competitors have that you do not.
34. Identify the top three organic competitors
Search three to five of your primary non-branded terms in an incognito window and note which domains recur in the top five. Then do the same for "best {category} software". Your organic competitors frequently include G2, Capterra, and a handful of blogs, which are not competitors you can acquire but are results you have to work around.
Record: recurring domains with the queries each ranks for, separating product competitors from platforms and publishers.
35. Compare authority
Run your domain and each product competitor through SEOptimer and record the domain strength figure for each. The number is relative and only means anything when the same tool is used across all domains. What you want from it is calibration: whether you are chasing peers or chasing sites with a five-year head start.
Record: domain strength per domain and the approximate gap to the strongest competitor.
36. Review platform profiles
Search your product on G2, Capterra, and Product Hunt. For each, check the profile exists and is claimed, the description is complete, the category is correct, and the screenshots are current. Then record the review count and rating, and do the same for your two main competitors. A product with 12 reviews does not get recommended over one with 400, on the platform or by anything reading it.
Record: per platform, claimed status, completeness, category, review count and rating for you and each competitor.
37. Competitor content benchmarking
Open your top two product competitors and count: feature pages, integration pages, use-case pages, comparison pages, and blog posts published in the last six months. Put the numbers next to your own. This produces the clearest single table in the audit and usually explains the ranking difference without further analysis.
Record: the page-type counts for each competitor and for you, side by side.
38. SERP feature opportunities
Search 5 to 10 target queries and note which features appear above the organic results: AI Overview, featured snippet, People Also Ask, video, and review platform listings in the top three. Record which competitor content is winning the snippets and what format it is in.
Record: per query, the SERP features present, whether you appear in any, and which domain wins each snippet.
Section 7: How do you check the backlink profile?
Three checks. Search Console is limited compared with a paid backlink tool, but it is accurate about your own domain.
39. Referring domains
Go to Links, then Top linking sites. Record the total and scan the top 20, noting what each linking site actually is. For SaaS, the healthy pattern includes review platforms, integration partners' directories, tech press, and newsletters. A count inflated by one syndicated directory listing is not a link profile.
Record: total linking sites, total external links, and the top 20 domains with a note on each.
40. Anchor text distribution
Open Links, then Top linking text. Bucket the anchors into branded, exact-match commercial, generic, and bare URL. A product with organic coverage is branded-heavy, because journalists and partners link with the product name. A profile dominated by exact-match commercial anchors is a bought profile, whether or not the current team bought it.
Record: the anchor list with an approximate percentage per bucket.
41. Competitor link gap
Compare your referring domain count with your two main competitors using the domain strength figures from check 35 and their visible review platform and partner directory presence. Then list the specific link sources they have that you do not: integration partner directories, category listings, tech press coverage, podcast or newsletter mentions.
Record: the approximate gap, and a named list of link sources competitors hold and you do not.
Section 8: How do you check UX and conversion?
Rankings that do not convert to trials are a cost center. Five checks, all quick.
42. Signup and trial flow friction
Start a trial signup yourself in an incognito window and count the required fields. Note whether a credit card is required before the trial begins, whether social or SSO login is offered, how many steps there are before the product is usable, and whether email verification blocks the first session. Cold organic traffic drops off at each of these in a way that warm traffic does not.
Record: field count, credit card requirement, login options, step count, and where verification sits in the flow.
43. Page layout and readability
Read the feature and pricing pages at mobile width. Look for paragraphs longer than four lines, feature descriptions written as prose where a list would work, and comparison information that cannot be scanned. Buyers scan before they read; a page that requires reading to be understood loses to one that does not.
Record: per commercial page, the specific sections that are dense or unscannable.
44. Engagement metrics
In GA4, go to Reports, Engagement, Pages and screens, and filter to organic traffic only. Record engagement rate and average engagement time for the homepage, pricing page, and top feature pages. Remember GA4's engagement rate is the inverse of the old bounce rate; a 40% engagement rate means 60% of sessions were not engaged.
Record: engagement rate and average engagement time per commercial page, organic sessions only.
45. Accessibility basics
Check the lang attribute on the <html> element, whether form inputs on the signup page have associated labels, whether images carry alt text, and whether the primary CTA colors pass contrast. Beyond the obvious reasons to care, enterprise procurement increasingly asks for a VPAT or an accessibility statement, and finding out during a deal is worse than finding out now.
Record: lang attribute present, labelled inputs on key forms, images missing alt text, and any failing contrast on primary actions.
46. Funnel coherence
Trace one journey end to end: a blog post, to the feature page it relates to, to pricing, to trial. At each step, ask whether there is an obvious next action and whether the messaging carries over. Most SaaS funnels break at the first joint, where blog content offers no route into the product at all.
Record: the traced path, and the specific step where the journey breaks.
Section 9: How do you check AI search visibility?
SaaS is the category most exposed to answer engines, because "what is the best tool for X" is exactly the question buyers now type into ChatGPT before they open Google. Six manual checks.
47. Recommendation presence in answer engines
Ask ChatGPT, Perplexity, and Gemini the questions a buyer would: "best {category} software", "best {category} tool for {use case}", "{category} tools for startups". Note whether your product appears and where in the list. Then ask "{your product} vs {top competitor}" and check whether the engine has enough accurate information to compare fairly. Record which sources each answer cites, because that list is where the recommendation is actually being decided.
Record: per engine and query, whether the product appears, its position, and the cited sources.
48. Google AI Overview presence
Search your category, comparison, and "best X for Y" queries in an incognito window. Note whether an AI Overview appears and expand the citation list. Comparison and alternatives queries trigger overviews often and sit at the highest intent, so weight those. The queries where an overview appears and cites only competitors are your priority list.
Record: per query, whether an overview appears, the cited domains, and whether yours is among them.
49. Review platform citation footprint
This extends check 36 into the AI dimension, because the engines lean heavily on these sources. Compare your G2 and Capterra review volume, average rating, and date of the most recent review against your two main competitors. Then search Reddit for your category and your product name, and read the sentiment; Reddit is cited disproportionately often by answer engines.
Record: review volume, rating, and recency for you and each competitor, plus Reddit mention count and sentiment.
50. Answer-ready product content
Check whether pricing exists as plain text rather than an image or a "contact us" wall, whether a comparison or alternatives page exists for engines to quote, and whether feature pages answer their core question in the first paragraph. Engines cannot compare what they cannot read, and cross-reference this with check 5: content that only exists after JavaScript execution is content some engines never see.
Record: whether pricing is plain text, whether comparison content exists, and per feature page, how far down the direct answer sits.
51. Product entity and structured data
Run the homepage and key pages through the Rich Results Test and the Schema Markup Validator. Look for SoftwareApplication or Product, and Organization with a populated sameAs array linking to your G2, Capterra, LinkedIn, and Crunchbase profiles. The sameAs array is the thing most often left empty, and it is what ties your site to your off-site review footprint in a way machines can follow.
Record: markup types found, missing fields, and the full sameAs list if present.
52. AI crawler access and documentation indexability
Open yourdomain.com/robots.txt and search for GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot, Google-Extended, CCBot, and Bytespider, recording whether each is allowed, blocked, or unmentioned. Then do the same for the docs or help subdomain, and check whether documentation is indexable at all. Engines cite docs constantly when answering "how do I do X in {product}", and gated or noindex docs forfeit all of it. Finally, request yourdomain.com/llms.txt and note the response.
Record: the directive for each user-agent on each host, whether any block was intended, docs indexability, and the llms.txt status code.
FAQ
How long does a SaaS SEO audit take?
Five to eight hours for a first full pass if you know the tools, spread over a couple of days. The rendering check and the feature page inventory take the longest. The AI search section takes under an hour and is usually where the surprises are, because most teams have never asked ChatGPT what it says about their product.
What is different about auditing a SaaS site?
Four things: client-side rendering can hide content from crawlers entirely, the app subdomain has to be excluded from the index without catching the marketing site, pricing and feature page structure decides most of the commercial keyword surface, and review platforms carry more weight than backlinks for both rankings and AI recommendations.
Do I need paid SEO tools for this?
No. Every check above runs on Search Console, PageSpeed Insights, Chrome DevTools, the free Screaming Frog tier, GA4, and free validators. Paid tools save real time on keyword gap analysis and backlink data once you are past a few hundred URLs, but they do not surface a category of problem the free set misses.
How is this different from a general website audit?
A website SEO audit covers local SEO, generic conversion checks, and a standard keyword review. This one drops local entirely and replaces it with funnel-stage keyword mapping, trial and pricing page checks, integration and programmatic opportunity, and review platform footprint. The technical layer also adds rendering and app subdomain checks that a brochure site never needs.
When should a SaaS company run its first audit?
Once there is a marketing site with more than a handful of pages and Search Console has three months of data. Before that there is nothing to measure. If you are earlier than that, the question is when to start SEO at all, which is a different decision.
Closing
Most SaaS SEO problems are structural rather than cosmetic: one features page instead of twelve, pricing behind a contact form, docs set to noindex, a trial flow that asks for a credit card. Those are decisions, and decisions are cheaper to change than rankings are to earn. If you would rather have the whole picture gathered and prioritized for you, a SaaS SEO audit covers all 52 points, and the implementation can be handled from there.
